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AVOIDING DISCRIMINATION CLAIMS: KNOWING WHAT YOU
CAN ASK AND DOCUMENTING WHAT YOU DO IS KEY

By: Keith E. Whann

Generally speaking, discrimination laws seek to prevent discrimination based on race, sex, religion, national origin, physical disability, age and sexual orientation and they are most commonly thought of in the context of a dealership’s employee policies. Often overlooked is the fact that many of the protections afforded under both federal and state discrimination laws extend to the dealerships’ customers as well. Discrimination issues can affect recruitment and retention of employees, staff morale, productivity and quality of service, the dealership’s reputation, and its overall profitability.

Discrimination laws apply to your relationship with employees from the time they fill out a job application throughout the term of their employment. You cannot hire an individual at the dealership without asking a lot of questions, but if your questions are not worded properly or if you ask applicants in protected classes sensitive questions, you may be setting yourself up for legal trouble. The simple act of asking about an applicant’s age, national origin, marital status, disability, citizenship or military status could be evidence of discrimination, unless you have a legitimate reason for asking it. For example, questions about age or citizenship may be necessary to verify employment eligibility, process paychecks, or perform a background check. Likewise, questions about job-related military experience or training may be appropriate to determine whether an applicant has the necessary experience to perform the anticipated job duties, while questions about an applicant’s military discharge or future military commitments that may require time off from work are not.

The Americans with Disabilities Act (ADA) also prohibits pre-employment medical inquires, including questions about specific diseases or illnesses, the number of days the applicant was sick in the previous year, workers’ compensation injuries or claims, mental health problems and past drug use. You may, however, inquire about the applicant’s total number of absences in the previous year and about current use of illegal drugs. You may also ask questions designed to determine whether an applicant is able to perform the functions of the job. Once a job is offered, the ADA permits you to require medical examinations and make medical inquiries before the applicant commences work, if the examinations and inquiries are job-related.

The same basic principles that apply to your relationship with job applicants and employees apply with respect to your customers. One of the first documents completed by a potential customer, the credit application, is the document that often creates the most legal exposure for a motor vehicle dealership in this area. The Fair Credit Reporting and Equal Credit Opportunity Acts are very specific about the type of information that may be collected and considered in connection with making credit decisions. Questions about an applicant’s age, gender, race, color, religion or national/ethnic origin are generally not necessary, although there may be legitimate and permissible purposes for asking them. An applicant’s age is relevant for determining whether he is old enough to enter into a binding contract and the law permits creditors to consider information such as how long a person has been retired in order to determine how long income will continue, but not to deny or offer less credit or to offer less favorable credit terms.

Dealerships are also generally permitted to request information about an applicant’s income and occupation, how long he has worked, and how much he earns, but information regarding whether the applicant receives child support, separate maintenance or alimony payments does not have to be disclosed unless the applicant chooses to rely on these payments to obtain credit. The Equal Credit Opportunity Act also prohibits discrimination based upon the fact that an applicant receives public income, such as veteran’s benefits, welfare or social security. The receipt of public income may not be used as a reason to discourage an individual from applying for financing, to refuse to finance a transaction or to finance a transaction on terms different from those granted to other persons with similar income, expenses, credit histories, and collateral.

Federal and state regulators and consumer attorneys alike have also used discrimination as a basis for filing lawsuits against motor vehicle dealerships and lenders. The focus of these lawsuits initially was on interest rates and the loan approval process. Recently, the focus has expanded to include dealership practices related to the sale of services and products such as service contracts, credit insurance and GAP and theft deterrent products. Even popular F & I trends within the motor vehicle industry like menu selling and the installation of starter interrupt devices have been challenged.

As the population in the United States has become more diverse, there is increasing debate over whether motor vehicle dealerships should take additional measures to accommodate those individuals who do not speak or comprehend the English Language. Over the past few years, we have noted a trend among federal and state regulators and legislators toward increasing protections for Spanish-speaking customers in particular. The FTC, for example, requested and received additional funds earlier this year to implement consumer protection programs and initiatives to benefit various consumer groups, including Spanish-speaking consumers. Some states, such as California, have even adopted specific state laws that mandate the use of dealership paperwork written in Spanish.

While all states do not have laws mandating the use of dealership paperwork written in a language other than English, dealerships are responsible under state unfair and deceptive acts and practices (UDAP) statutes for making sure that consumers understand the transaction. A Florida Court of Appeals recently weighed in on the subject. In Martinez v. Rick Case Cars, Inc., the Court held that a Florida dealership’s failure to provide a Spanish version of the Buyer's Guide when the sale was conducted in Spanish was a violation of the FTC’s Used Car Rule and, as a result, violated Florida’s UDAP Statute. It went on to state that the failure to provide the Spanish-language Buyer’s Guide contributed to the consumer not receiving the necessary terms of the contract and his subsequent financial loss.

Most UDAP statutes likewise prohibit a dealership from knowingly taking advantage of the inability of a consumer to protect his interests, which goes beyond just the issue of language barriers. National heritage, age, illiteracy and mental and physical disabilities can all have an impact on how a dealership conducts a transaction. Dealerships frequently take steps to protect themselves by employing an individual who is bi-lingual or encouraging a customer to bring a family member or friend to assist him with the transaction. To avoid problems across the board, dealerships should use a Delivery Confirmation form whereby the customer confirms that he understands the transaction and has had the opportunity to review all of the paperwork and ask any questions he has about it. If a customer brings someone to the dealership to assist him to understand the transaction, or even if a representative of the dealership is the one that acts as the customer’s interpreter, the dealership should document the fact that an interpreter was present by using a separate Interpreter Confirmation form. For dealers who serve a large population of individuals whose native language is Spanish, having a Delivery Confirmation form translated to Spanish can go a long way to help protect the dealership from potential claims.

Discriminatory practices are not always easy to detect. In addition to developing appropriate sales paperwork, dealers should take steps to develop a written policy prohibiting discriminatory conduct, make sure it is disseminated to all employees and review it at least annually at employee meetings. After a policy has been developed, employees should be trained on the types of conduct considered to be discriminatory. Training employees may prevent discrimination from occurring in the first place and certainly can strengthen an employer’s defense should a discrimination claim be brought. Not only that, the United States Court of Appeals for the Seventh Circuit held in Mathis v. Phillips Chevrolet, Inc., that an employer’s failure to train employees about discrimination laws increases the employer’s susceptibility to punitive damages.

In Mathis, a 59-year-old man with 24 years experience in car sales applied for a job at a dealership. When refused an interview, he sued the dealership for age discrimination. The dealership’s general manager admitted that he often noted applicants’ ages on their applications and he preferred to hire young applicants, he further stated that he did not know it was illegal to discriminate on the basis of age. The jury found that the dealership willfully violated the Age Discrimination in Employment Act and the Court awarded the applicant $50,000 in compensatory damages and an additional $50,000 in punitive damages because the dealership should have known that discrimination laws exist and failed to train its supervisors about those laws.

While legal and regulatory exposure arising from discrimination-based claims may exist in the motor vehicle industry, they do not have to be an issue in your dealership. Prevent legal claims from being brought against your dealership by making sure that all of the questions you ask a job applicant are related to his ability to perform the job for which he is applying and that questions asked of your credit applicants are related to their creditworthiness. Consider including equal employment and credit opportunity statements in your employment and credit applications indicating that the dealership does not discriminate against applicants based on membership in a protected class. You should also institute and maintain comprehensive discrimination policies and offer regular training to all managers and employees. Lastly, as with any topic that impacts the sale of a motor vehicle, your paperwork may make the difference. Take the opportunity to revise and update it accordingly, paying special attention to your Delivery Confirmation form and other paperwork designed to confirm the customer’s understanding of the entire transaction. The easiest way to handle some problems is to prevent them from happening in the first place.

The information contained herein has been provided by Keith E. Whann and Deanna L. Stockamp of the Law Firm Whann & Associates, LLC and is for general information purposes only. You should contact professional counsel regarding specific application of the information.

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